Ebook Marketing Public Health Strategies to Promote Social Change

Download Ebook Marketing Public Health Strategies to Promote Social Change

Download Ebook Marketing Public Health Strategies to Promote Social Change

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Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. Key Features: Only book on marketing tailored specifically for the public health environment. Written at a level appropriate for students new to marketing and/or public health; however, it covers many topics in greater depth making it relevant for current practitioners. Informed both by changes in the marketing environment and also by the latest thinking among marketing and social marketing researchers and practitioners. Emphasizes using marketing approaches for upstream changes in policy and legal, economic, and social environments as well as addressing the traditional downstream use of social marketing to help individuals change their own health behaviors. Includes all-new case studies, written by respected and well-known guest contributors from the front lines, that illustrate the principles and strategies in a way that makes it immediately apparent to the reader how the material can be used in modern, real-life public health campaigns. Uses many examples from areas of public health interest that have arisen only in the past few years (e.g., bioterrorism, SARS, West Nile virus). Thoroughly discusses current themes in marketing, such as branding; building relationships with audiences; ensuring audience self-interest; and process and outcome evaluationall presented in detail from the standpoint of the public health practitioner. Presents a solid marketing approach, including well-developed sections on communications but also providing guidance on how to manage pricing, distribution, and development of product or service offerings. Includes worksheets, a suggested reading list, and, where appropriate, references to other books that cover selected topics in greater depth. Section 1 Understanding Social Marketing: Encouraging Section 1 Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices Social Marketing for Public Health - Jones & Bartlett SOCIAL MARKETING AND PUBLIC HEALTH Defining Public Health Throughout human history the major health problems that individuals have faced have been occurring at the JMIR-Online Interventions for Social Marketing Health Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors Section 3 Social Planning and Policy Change - Community What do we mean by social planning and policy change? Why should policymakers engage in a participatory social planning process? Why should the community engage in a Wiley: Jossey-Bass About Jossey-Bass Jossey-Bass publishes products and services to inform and inspire those interested in developing themselves their organizations and institutions What is Health Communications? Gateway to Health The health communication and social marketing practices at CDC draw on the work of scholars and practitioners in a wide range of sciences and disciplines This has On Social Marketing and Social Change There is a palpable tension in the behavior and social change worlds between people who believe that all marketing is evil and those who believe marketing can be used Promote Children's Social Emotional and Behavioral Health 3 Root Causes Related to Childrens Social Emotional and Behavioral Health There is not a specific identifiable cause of mental health disorders that serves as Gateway to Health Communication & Social Marketing CDC's Gateway to Communication and Social Marketing Practice provides resources to help build your health communication or social marketing campaigns and programs Public Health Intervention Strategies Behavioral Strategies Promote good health habits; eg exercise diet School health programs Promote immunization programs and other
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